What’s better than finishing at the top of the podium? Finishing in second place as well. That’s the fantastic achievement accomplished by Renault and Dacia dealers in the 2016 Driver Power Dealer Survey.
Topping the survey for the first time, Renault customers were on average 94.4 per cent satisfied with their overall aftersales experience at a Renault dealership in the 2016 survey.
Mark Crockett, Director of Total Customer Experience, Groupe Renault UK & Ireland, said: “This outstanding result demonstrates the progression of our vehicles and reaffirms our commitment to customer service throughout the entire lifespan of our cars. We are delighted to have topped the list, especially as this comes directly from our own customers. This ranking comes at a time when we are also selling a record number of vehicles in the UK. We strive to provide customers with the very-best ownership experience, and 94.4 per cent of customers stating they have been satisfied with our After Sales service is proof of that.”
Brian Walters, Director of Research and Insights at Driver Power, said: "Renault improved in all six of the Driver Power aftersales attributes, most notably in keeping its customers informed on progress and cost of work, and the technical knowledge of its workshop employees. Renault now leads the industry with respect to the helpfulness and attitude of its dealership personnel. In fact, Renault is among the top three brands in all six of the Driver Power dealer attributes."
Dacia has proved that you can have incredible value-for-money and an outstanding ownership experience by finishing 2nd in the 2016 survey – ahead even of many luxury and premium brands.
The ‘shockingly affordable’ brand recorded a score of 93.7 per cent overall satisfaction from customers and rises up eleven places from its 13th ranking in 2015.
The brand, known for its value-for-money range, made its debut in the leading dealer survey in 2014 and since then has improved each year. The results in the 2016 Auto Express Driver Power Dealer After Sales Satisfaction survey complement Dacia’s ranking in the publication’s earlier vehicle ownership survey, where it finished in fourth overall, out of 31 marques, with the Logan MCV estate topping the Family Car category.
Brian Walters, Director, Research and Insights at Driver Powersaid: "Dacia, like its sister brand Renault, improved in all six of the dealer-related attributes, most dramatically in keeping its customers informed on progress and cost of work and the technical knowledge of its workshop employees. Dacia continues to offer the highest rated franchised dealer aftersales experience when it comes to value for money."
Mark Crockett, Director of Total Customer Experience, Groupe Renault UK, commented: “Dacia’s vast improvement over last year shows how the brand has really struck a chord with customers by sticking to its core values of no-nonsense motoring, affordability and value for money. It’s gratifying to see that owners are not only happy with their vehicle but also with the service at Dacia dealerships, too.
“Dacia’s unrivalled value for money in the UK complements its top quality customer service throughout the car’s lifespan which will continue as the brand grows.”
This success came as no surprise at Smiths Renault and Dacia in Peterborough, having recently been awarded a Dealer of Excellence Award by Driver Power – One of only 16 dealerships in the UK to be given the accolade.
Speaking at the time, Mark Craig, Director at Smiths Renault Peterborough said: “We are delighted to receive this award and it recognises how we strive to provide our customers with a first-class experience every time they have contact with our dealership.
“To just be nominated for the award is a fantastic achievement and it’s reassuring to know that our team has been voted amongst the best of the best by such a respected organisation as Driver Power and has been judged to exceed their exacting standards. We certainly won’t be resting on our laurels though, and with the launch of the All-New Megane only weeks away, we are looking forward to providing our customers with an even better experience.”