Hyundai TUCSON Featured In Sony Pictures' 'Uncharted' Film

The all-new 2022 Hyundai TUCSON will show its versatile capabilities and futuristic design in the upcoming Sony Pictures film “Uncharted”. In addition to TUCSON "Beast", popular production models, such as the all-new 2022 Hyundai TUCSON, Genesis G90, Genesis G80 and Genesis GV80, make appearances in the film, which premiered on February 11th in the UK.

Thomas Schemera, Executive Vice President, Global Chief Marketing Office and Head of Customer Experience Division of Hyundai Motor Company said:

"The all-new TUCSON is a highly capable SUV that is up for the challenge of a treasure-hunting adventure. ‘Uncharted’ is a property with millions of fans around the world and we are excited to showcase the capabilities and technologies of our vehicles in ways that are creative and fitting to the Sony Pictures film. Our recent collaboration with ‘Spider-Man: No Way Home’ was a tremendous success in promoting the IONIQ 5 and TUCSON, and we look forward to building on that momentum with ‘Uncharted’."

Sony Pictures' action-adventure movie 'Uncharted' is based on the popular PlayStation video game, developed by Naughty Dog. Tom Holland plays protagonist Nathan Drake who is recruited by treasure hunter Victor "Sully" Sullivan (Mark Wahlberg) to recover a fortune lost by Ferdinand Magellan 500 years ago. Hyundai Design and Technical Center in Irvine, California and Sony Pictures collaborated on the unique design of the TUCSON "Beast" concept, which features an all-terrain exterior with reinforced bumpers, heavy duty tires, roof rack, external lights, and snorkel.

Jeffery Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment as Sony Pictures Entertainment said:

The Hyundai team has created a fun and global campaign that perfectly captures the adventurous tone of ‘Uncharted’ and further reinforces why they make such great partners.

As part of the marketing activities for the partnership, Hyundai Motor has launched a global TV commercial starring Tom Holland. The 60-second commercial "Car Wash" features Holland as Nathan Drake, arriving at a local car wash in his TUCSON:

Hyundai's "Uncharted" campaign stems from the global multi-picture promotional partnership with Sony Pictures in May 2020. It follows the successful partnership wit "Spider-Man: No Way Home," which is one of the top 10 highest grossing global films of all time. Hyundai will be continuing this partnership with "Spider-Man: Across the Spider-Verse (Part One)", the sequel to Academy Award winning animated film "Spider-Man: Into the Spider-Verse", due to premiere in October 2022.

Find out more about the Hyundai TUCSON:

Find Out More

MAKE AN ENQUIRY

Get in Touch

Whatever your question or feedback we are here to help. So please feel free to contact us.

Make An Enquiry

Find Us

Keep up to date

Immerse yourself even deeper by joining our online community.

Company Info

Info

Reg Office: Sturrock Way, Bretton, Peterborough, PE3 8YL

Reg. Company Number: 359860

VAT Reg. No. 120617216

Financial Disclosure

F.P. Smith Holdings (Newark Avenue) Limited, F.P. Smith Holdings (Ilkeston) Ltd, and F.P. Smith Motors Ltd are Appointed Representatives of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F.P. Smith Holdings (Newark Avenue) Limited, F.P. Smith Holdings (Ilkeston) Ltd, and F.P. Smith Motors Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach for a new car purchase is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow.

Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

In the event of disputes we are unable to resolve the Retail Motor Industry Federation (RMI) National Conciliation Service will offer free impartial advice and when appropriate an Alternative Dispute Resolution (ADR) service that we are fully committed to. For further information you can visit their website at www.nationalconciliationservice.co.uk or call 01788 538317.

Heading

Contact

Hyundai TUCSON Featured In Sony Pictures' 'Uncharted' Film