Dacia is celebrating 10 years since it hit UK markets in 2013 with the original Sandero. Dacia was present at the 2012 Goodwood Festival of Speed to unveil the Duster, which was due to arrive in the UK the following year. Following this, Dacia opened online pre-orders which resulted in 2,000 customers putting their name on the list, with a brand that was new to the nation.
Emerging from a lengthly 5 year recession, UK carbuyers shifted their stance on personal transportation, opting for affordable, value for money options that still provided exceptional quality. 2013 would see passenger vehicle registrations increase by nearly 11% to 2,264,737 cars – the highest level in five years – resulting in the UK being the only growing car market in Europe.
Fast forwarding to today, Dacia has sold more than 240,000 vehicles in the UK, with the Duster being the most popular selling 88,000 vehicles.
Last year the Dacia story continued with the beginning of a new chapter following the reveal of its bold new visual identity, rolled out simultaneously across its entire range – a first in the automotive industry. With new colours and the recognisable Dacia Link emblem, all Dacia Dealerships in the UK will feature the new identity by 2024, with over 70% by the end of this year.
With its recent well-documented success, the brand shows no signs of slowing down. Dacia increased its sales volume in 2022 by 55% compared to 2021, selling 27,313 vehicles with 94% finding homes with retail customers. Against the backdrop of a very challenging market that was down 40,000 units year-on-year and with the world still emerging from a global pandemic, this result confirms that Dacia is on track to surpass its 2019 performance when it sold a record 30,951 vehicles in the UK.
Luke Broad, Dacia Brand Director for the UK, said:
“Ten years on and Dacia has grown and innovated, but our focus on providing UK car buyers with an unrivalled blend of quality and value is as strong as it’s ever been. In many ways, our success over the last decade is only the beginning, with Dacia now firmly established and widely recognised for redefining the essentials. As we enter an exciting new phase and as the brand continues to be bolder and continually push the boundaries, there’s no mistaking that Dacia is here to stay.”