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Vauxhall has scooped two major honours at the Campaign Media Awards 2025, winning Best Automotive Campaign for its Electric Streets initiative and Best Commerce Strategy for its Charging Britain campaign in partnership with Tesco.
In a highly competitive field, Vauxhall’s "Charging Britain" campaign triumphed over major consumer brands such as Cadbury, Boots, and Tony’s Chocolonely to secure the prestigious Best Commerce Strategy award.
The Campaign Media Awards celebrate the most daring and innovative campaigns that challenge convention, drive real change, and set new creative standards in the marketing and media industries.
Vauxhall’s award-winning Electric Streets of Britain campaign focuses on breaking down barriers to EV adoption by supporting local councils to expand on-street residential charging infrastructure. Recognising that lack of accessible and affordable EV charging is a major obstacle for drivers considering electric vehicles, Vauxhall partnered with leading charge point operators — char.gy, Connected Kerb, and SureCharge — to deliver practical solutions.
Through the campaign, Vauxhall actively encourages motorists to register streets that require EV chargers via electricstreets.co.uk. So far, over 12,000 streets across the UK have been identified, demonstrating significant public demand for improved on-street EV infrastructure.
The integrated campaign not only drove an uplift in Vauxhall electric vehicle (EV) sales but also continues to play a vital role in accelerating Britain’s transition to greener mobility.
As part of the broader Electric Streets initiative, Vauxhall also launched the highly successful Charging Britain campaign in collaboration with Tesco. By connecting Tesco’s customer touchpoints to the EV purchase journey, the campaign delivered substantial increases in brand consideration and EV sales for Vauxhall.
Key highlights of the Charging Britain campaign include:
The partnership was hailed for its innovative approach to engaging customers and making EV ownership more accessible and rewarding.
Phil Douglass, Marketing Director at Vauxhall, commented:
"We are thrilled to have been recognised for our work campaigning for greater accessibility to EV charging across Britain. Electric Streets was created to support anyone wanting to drive an EV, and with over 12,000 streets registered so far, we are helping councils target infrastructure where it’s needed most. We’re equally proud that our Charging Britain campaign with Tesco has been recognised beyond the automotive industry. As a brand, we remain committed to making EV ownership more affordable and accessible across the country."
In 2024, Vauxhall cemented its leadership in the UK’s electric vehicle market, selling over 15,000 electric cars and achieving a 4.15% share of the EV market. Vauxhall was also the leading electric car brand across retail and Motability channels combined.
Since the end of 2024, Vauxhall has offered an electric version of every car and van in its line-up — including popular models like the Corsa Electric, Frontera Electric, and Grandland Electric — providing British customers with an extensive choice well ahead of the UK’s 2035 ban on new petrol and diesel cars.