Dacia's Record Market Share in 2024

Dacia has enjoyed a successful year in 2024, selling 676,340 vehicles, marking a 2.7% increase compared to 2023. Since its inception in 2004, the brand has now sold over 9 million cars, cementing its position as a key player in the automotive industry.

The brand also reached a record market share, capturing 3.9% of the Passenger Car (PC) and Light Commercial Vehicle (LCV) sales in Europe, a 0.1% increase from 2023. Dacia's share of the European PC market grew to 4.5%, also up by 0.1 percentage points from the previous year.

Dacia continued to lead the European retail market, maintaining a market share of 8.2% of sales to retail customers, although this was slightly down by 0.1% compared to 2023. These impressive figures were driven by a strong lineup of core models:

Sandero: With 309,392 units sold (up 14.5% from 2023), the Sandero remains Europe’s best-selling vehicle across all channels and the top-selling car in the European retail market since 2017.
Duster (Generation 2 and 3): Selling 215,024 units (up 7.3% from 2023), the Duster is the best-selling SUV in the retail market since 2018 and the second most sold vehicle to retail customers in Europe, behind the Sandero.
Jogger: With 96,440 units sold (up 2.4% from 2023), the Jogger continues to perform strongly, holding a podium position in the non-SUV C-Segment in the European retail market.
Spring: Despite a 63% drop in sales to 22,884 units, the Spring saw a resurgence in the final months of 2024 due to the arrival of a new version in showrooms following a reduction in government grants.

Dacia’s success in 2024 is not just reflected in its sales figures but also in its customer acquisition and retention rates, underscoring the brand’s strong connection with its loyal customer base.

Looking ahead, Dacia is doubling down on its commitment to electrification. The brand plans to expand its hybrid offerings with the introduction of the HYBRID 140 powertrain on the Jogger and Duster and the HYBRID 155 powertrain on the Bigster, marking the Bigster as the first model within the Renault Group to benefit from this new hybrid technology.

With a continued focus on value, efficiency, and sustainable innovation, Dacia is set to maintain its momentum in 2025 and beyond.

Discover the Dacia new car range at Smiths Dacia below:

Dacia New Car Range

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Reg Office: Sturrock Way, Bretton, Peterborough, PE3 8YL

Reg. Company Number: 359860

VAT Reg. No. 120617216

Financial Disclosure

F.P. Smith Holdings (Newark Avenue) Limited trading as Smiths Dacia, Smiths Renault, Smiths Hyundai and Smiths of Peterborough and Smiths Motor Group, F.P. Smith Holdings (Ilkeston) Limited, trading as Smiths of Ilkeston, Smiths Vauxhall and Smiths Motor Group, F.P. Smith Motors Limited, trading as Smiths Nissan, Smiths Vauxhall and Smiths Motor Group are Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F.P. Smith Holdings (Newark Avenue) Limited trading as Smiths Dacia, Smiths Renault, Smiths Hyundai and Smiths of Peterborough and Smiths Motor Group, F.P. Smith Holdings (Ilkeston) Limited, trading as Smiths of Ilkeston, Smiths Vauxhall and Smiths Motor Group, F.P. Smith Motors Limited, trading as Smiths Nissan, Smiths Vauxhall and Smiths Motor Group to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

In the event of disputes we are unable to resolve the Retail Motor Industry Federation (RMI) National Conciliation Service will offer free impartial advice and when appropriate an Alternative Dispute Resolution (ADR) service that we are fully committed to. For further information you can visit their website at www.nationalconciliationservice.co.uk or call 01788 538317.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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Dacia's Record Market Share in 2024