Dacia Smashes Sales Records and Prepares for a Blockbuster 2025

Dacia continues to redefine value and versatility in the UK automotive market, achieving remarkable success in 2024 with sales surging by nearly 10% to an all-time high of 31,704 vehicles.

A standout performer in the brand’s lineup, the seven-seat Dacia Jogger, saw an impressive 77% increase in sales compared to the previous year. Its family-friendly design and adaptability have clearly struck a chord with UK drivers.

Another milestone came in May 2024, when Dacia celebrated delivering its 100,000th Duster in the UK since the model’s debut in 2013. With the launch of the latest-generation Duster in November, the SUV’s popularity shows no signs of slowing. Even before arriving at UK retailers, the new Duster made history as the first Dacia to be shortlisted for Car of the Year 2025. Its rugged design and unbeatable value have already won over more than 2,500 buyers.

Adding to the excitement, Dacia entered the electric vehicle market with the launch of the Spring, priced at just £14,995. As the UK’s most affordable new electric car, the Spring is poised to make EV ownership more accessible than ever.

Looking ahead, Dacia is gearing up to shake up the C-SUV segment with the highly anticipated Bigster. Set to arrive in 2025, the Bigster promises to offer exceptional value while delivering all the practicality and features SUV buyers demand.

Luke Broad, Dacia Brand Director for the UK, shared his enthusiasm:

“There’s no denying that 2024 was an ace year for Dacia, but the best part is knowing more car owners are experiencing our robust, modern designs and fantastic value. We’re incredibly excited for 2025, especially with the Bigster set to bring Dacia’s signature magic to the large SUV market.”

With such an impressive track record and innovative models on the horizon, Dacia is firmly positioned as a leader in delivering value-packed vehicles for UK drivers.

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Company Info

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Reg Office: Sturrock Way, Bretton, Peterborough, PE3 8YL

Reg. Company Number: 359860

VAT Reg. No. 120617216

Financial Disclosure

F.P. Smith Holdings (Newark Avenue) Limited trading as Smiths Dacia, Smiths Renault, Smiths Hyundai and Smiths of Peterborough and Smiths Motor Group, F.P. Smith Holdings (Ilkeston) Limited, trading as Smiths of Ilkeston, Smiths Vauxhall and Smiths Motor Group, F.P. Smith Motors Limited, trading as Smiths Nissan, Smiths Vauxhall and Smiths Motor Group are Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F.P. Smith Holdings (Newark Avenue) Limited trading as Smiths Dacia, Smiths Renault, Smiths Hyundai and Smiths of Peterborough and Smiths Motor Group, F.P. Smith Holdings (Ilkeston) Limited, trading as Smiths of Ilkeston, Smiths Vauxhall and Smiths Motor Group, F.P. Smith Motors Limited, trading as Smiths Nissan, Smiths Vauxhall and Smiths Motor Group to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

In the event of disputes we are unable to resolve the Retail Motor Industry Federation (RMI) National Conciliation Service will offer free impartial advice and when appropriate an Alternative Dispute Resolution (ADR) service that we are fully committed to. For further information you can visit their website at www.nationalconciliationservice.co.uk or call 01788 538317.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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Dacia Smashes Sales Records and Prepares for a Blockbuster 2025