Dacia Reveals New Visual Identity

Recently, Dacia has revealed a new visual identity to bring the brand closer to its core values of practicality, ruggedness and affordability. The redesign includes a new logo, emblem and new colours which reflect Dacia's ethos and shows their care for the planet.

Emblem

Dacia's new emblem was created by taking the 'D' and 'C' letters from the brands name and linking them together, creating a minimalist but bold logo. Inspiration for the decision came from object found in garages such as gears, chains and tools, which are associated with being robust and functional.

Colour Palette

The colour scheme that Dacia chose reflects their closeness to nature, with the primary colour being khaki-green. The secondary colours further explore this theme with dark khaki, terracotta and sand hues being used. The brands connection with these muted tones show that it is authentic, and connected to its environment.

Future Plans

"The next step for us at Design is to introduce the new emblem and logo on all the brand's vehicles. We will start as early as next year, in the Autumn of 2022.” says David, Head of Studio Design for the Dacia brand.

Visit our Dacia page to experience the new visual identity for yourself:

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Financial Disclosure

F.P. Smith Holdings (Newark Avenue) Limited, F.P. Smith Holdings (Ilkeston) Ltd, and F.P. Smith Motors Ltd are Appointed Representatives of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F.P. Smith Holdings (Newark Avenue) Limited, F.P. Smith Holdings (Ilkeston) Ltd, and F.P. Smith Motors Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

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Dacia Reveals New Visual Identity

Emblem

Colour Palette

Future Plans

Dacia Reveals New Visual Identity

​Emblem

​Colour Palette

Future Plans

Emblem

Colour Palette